Modern Currency PR launches AI visibility and GEO services

Modern Currency Public Relations is adding AI Visibility and Generative Engine Optimization services to help luxury travel and hospitality brands show up more accurately in AI-powered search. The Los Angeles agency says the practice will help clients adapt as travelers turn to tools like ChatGPT, Claude, Gemini, Grok and Perplexity for recommendations and trip planning.

Why it matters: - Luxury travel and hospitality brands are now competing for attention inside AI search results, not just traditional search engines and media coverage. - Modern Currency PR is packaging that shift into a new service line aimed at helping brands stay discoverable, credible and consistently represented. - The move expands the agency's offering as AI platforms increasingly shape destination inspiration, hotel selection and trip planning.

What happened: - Modern Currency Public Relations announced an AI Visibility and Generative Engine Optimization practice on August 20, 2026. - The Los Angeles-based agency specializes in luxury travel, hospitality and lifestyle communications. - The new practice is built to help hospitality brands strengthen how they are discovered, represented and recommended across AI-powered search. - The agency said the practice will sit inside its Digital Studio. - Senior Digital Marketing Manager Kim Brello will oversee the practice. - AI Visibility & Social Media Strategist Samantha Dominguez will lead GEO strategy and implementation.

The details: - The service mix includes AI Visibility Assessments, AI Search Audits, AI Reputation Monitoring, AI Visibility Reporting, Website & Content Optimization, and Thought Leadership Optimization. - Modern Currency PR says the practice combines GEO, AI search strategy, content optimization and reputation management with earned media and digital marketing. - The agency says the goal is to improve how brands appear in AI-generated results and to close gaps or inaccuracies in those results. - Dominguez previously served on a cross-functional GEO task force within Snap Inc.'s communications team, where she explored early optimization strategies across social media and Snap's owned newsroom. - Dominguez holds a Master of Science in Digital Social Media from the University of Southern California. - Her studies focused on how emerging technologies and AI are shaping the future of social media and digital communications. - Modern Currency PR says the new practice builds on an integrated communications model that ties together earned media, owned content, social media, influencer marketing, reputation and search. - The agency says a centralized AI visibility strategy can help build a more accurate, consistent and authoritative digital presence across traditional and emerging discovery channels. - The launch comes as Modern Currency PR approaches its 10th anniversary in 2027. - The agency was founded in Los Angeles in 2017. - Modern Currency PR says its U.S. presence now includes New York, Arizona, San Diego and Orange County. - The agency says it has a growing national client portfolio and a coast-to-coast network of senior talent, regional expertise and industry relationships.

Between the lines: - The launch signals that hospitality communications firms are moving from pure media relations into AI-era discoverability strategy. - Modern Currency PR is positioning reputation, search and content as a single system rather than separate disciplines. - Dominguez framed the shift as an extension of brand authority, not a replacement for traditional marketing fundamentals. - CEO and Founder Meghan Patke said the definition of relevance is changing as brands need to consider what AI knows about them and when AI recommends them.

What's next: - Modern Currency PR plans to keep investing in capabilities tied to AI-powered discovery as it enters its second decade. - The agency says future hospitality communications will require brands to meet travelers where they look today and where they are likely to look next. - The company directs readers to more information.